Content Marketing: Blending Strategy & Storytelling for EPIC Results
October 5 @ 12:00 pm - 1:00 pm MDT$20.00
Sounds so easy, doesn’t it? Just take that strategy of yours and create an amazing story or two or three…!
But how do you lock down your strategy then build a story line in a way that reaches your target audience and more importantly that keeps them engaged?
As always, there is a lot of shifting and changing in the marketing world. With constant phrases like death of third party cookies and AI for optimization and words like Programmatic constantly showing up in blogs, articles and conversations, how do we authentically reach our B2C and B2B audience in ways that are meaningful?
Join Afton Brazzoni as she walks us through the journey of Authentic Storytelling. Afton will guide us on confirming what kind of content is best for your target audience and provide a few sure-fire themes that will catch viewers’ attention and more importantly keep it long enough to make the conversion.
During this Webinar Afton will share:
- How you can define WHO YOU ARE and in turn establish your company’s credibility.
- How to tell your story authentically, and in alignment with your business’s values, to ignite a powerful connection with your audience.
- Ways to improve your search rankings and offer value to your audience – without spending a ton of money on advertising.
- Why producing content is crucial to growing your audience, getting your message heard and landing more sales faster while Keeping Your customers engaged.
ABOUT THE SPEAKER
Afton Brazzoni, Founder, Scribe National
Afton Brazzoni brings 12 years of experience in marketing and communications, with a background in journalism, to her mission to deliver her clients excellent content that drives their businesses forward. She started Scribe National to help B2B companies serve their audiences with captivating, refreshing, effective clarity through storytelling. Afton has extensive experience developing strategies and content for the technology, higher education, and arts and culture industries, as well as for entrepreneurs across industries.
Afton is a member of the Canadian Women’s Chamber of Commerce and Calgary Marketing Association. She is also a former board member of the Canadian Mountain Arts Foundation and International Association of Business Communicators (Maritime Canada Chapter).
Sponsored by our 2021 Corporate Partners: