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Career Branding & The Job Search for Marketing Professionals

August 25, 2020 @ 9:30 am - 2:00 pm MDT

$19 – $45

Virtual Workshop

Learn how to brand and manage your career after the twin shocks of the oil & gas crisis and the COVID-19 pandemic. This workshop will be especially helpful if you are a marketing professional grappling with career uncertainty, struggling to find work or just curious to know what’s ahead.

In this webinar, Jackie Rafter, President and CEO of Higher Landing, Inc. will address how career management and job search has changed forever in Alberta and how to take control of your career during the pandemic.  You will learn:

  • What has changed in Calgary’s Job Market since COVID-19
  • How to build a career that’s aligned to the new reality of work in Alberta
  • How to build an effective career brand
  • Articulate your value proposition
  • The importance of knowing your value
  • A model for building an effective personal career brand
  • The secrets of standing out to strategic prospects
  • How to land a purposeful job in a competitive market
  • How to thrive in the post-COVID-19 economy

The webinar is derived from Higher Landing’s proprietary Career Transition and Transformation program, which has been used to help over 1,000 Albertans pivot their careers and ‘land higher’ since 2015.

About the Presenter

JACKIE RAFTER, MBA – Founder, President & CEO

Jackie is a natural catalyst, entrepreneur and business builder with two decades of experience in the professional services industry, and a knack for “making things happen”.  Having worked in five countries, she built two successful executive search firms, founded Canada’s first publicly-traded company with an all-female Board of Directors, Roxi Capital and was a founder of Anorak Capital

Jackie’s penchant for reinvention and heart-based leadership skills led to the creation of Higher Landing and the formation of “career transformation” which sets a new standard for helping people “land higher” in their career.  She has achieved results by casting aside tradition-bound thinking, enabling people to tap into their potential while guiding them to reinvent, brand, and package themselves to secure the best possible opportunities.

Jackie holds dual degrees from the University of Calgary with an MBA and Bachelor of Education (French) and is a Registered Holistic Nutritionist.  She is a champion of helping people live healthy and authentic lives and enjoys travel and running long distance.

Sponsored by our 2020 Corporate Partners:


Canada Post - Corporate Partner    




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August 25, 2020
9:30 am - 2:00 pm MDT
$19 – $45
Event Category:


Online Event
Calgary, Alberta Canada


Calgary Marketing Association
403-910-0515 x2