Canadian Buying Trends and The Marketing Opportunities They Bring
May 11 @ 12:00 pm - 1:00 pm MDT
We all know that the habits of Canadians have changed over the past decade and drastically so over the last year.
In a recent survey conducted by Accenture, 70% of Canadian respondents stated that they expect to do most of their socializing either in their home, a friend’s home, or virtually, and over half of Canadians who never worked from home previously now plan to work from home more often in the future.
So, how do we as marketers find businesses that no longer have a business address, and reach consumers that no longer walk through our doors?
By reaching everyone where they now Live AND Work AND Socialize – and by communicating to them in a way that they understand and through the channels that they prefer… easier said than done… Not really.
Join Kathy Levinski, our subject matter expert as she walks us through finding, keeping, and finding even more of your ideal customers.
With Kathy we will:
- Confirm who your customers currently are and what they are doing right now
- Dive into the four steps of finding and keeping your ideal customers – Analysis, Acquisition, Remarketing, and Retention
- Take a deeper dive into programmatic
About the Speaker
Kathy Levinski- Customer Service Manager, Canada Post
Kathy’s passion is to help brands develop their communication strategy and achieve their business goals using the power of data. Engaging the full gamut of media to create the most effective campaigns, she helps her customers reach their customers through powerful and precise marketing programs.
Kathy has worked with a wide range of clients that cover multiple verticals including, Telco, Financial, Retail and Not for Profits. Prior to joining Canada Post, she managed the boutique Calgary agency Orange Door, where she guided clients to create targeted marketing strategies and marketing executions. This included innovative digital as well as direct marketing campaigns like Augmented Reality and Multichannel programs.
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