Why is customer experience (CX) so overlooked in the B2B world? Spoiler Alert: it shouldn’t be! Your customers are people. The same ones who are making purchases through Instagram and ordering from their favourite restaurants on UberEats. And guess what… they’ve come to expect the same high-quality customer experiences in their B2B relationships.

For B2B companies who invest in CX, the rewards are plentiful, so how can you start prioritizing your client’s unique needs and expectations to create a more consumer-centric experience?

Host Dan Bergeron (managing partner of Everbrave) is joined by Nick Bond from Apex Scoring System – renowned for their expertise in CX Marketing. They discuss the things that make CX easy to overlook in the B2B world and speak to how a B2B company might start to think about clients differently. It starts with a simple truth: Clients are people too.

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