FREE FOR CMA MEMBERS – REGISTER HERE

Breakthrough Creative and Advertising Effectiveness

The quality of ad creative has an outsized impact on the effectiveness of advertising. Many businesses, including Heinz, Molson, IKEA, A&W, WestJet and more, have had incredible success over the past few years while in partnership with Rethink. In this webinar, Karen Pearce, the GM of Rethink Vancouver will share the behind-the-scenes approach Rethink uses to build and deliver great creative, massive business impact and sustained effectiveness.

Rethink, is a Canadian ad agency and one of the largest and most innovative independent agencies in the world. In 2024, Rethink repeated their success as the Independent Agency of the Year at the Cannes Lions Festival of Creativity. They’re an 5x winner of Strategy Magazine’s Agency of the Year which is a first for any Canadian agency.

Why Attend?

• Learn Lessons from an Industry Leader
• Explore how the power of creative excellence can drive exceptional results
• Ask Karen your burning questions through an interactive Q&A

Who Should Attend?

This webinar is ideal for

1. Marketing and Advertising Professionals: Those looking to enhance their understanding of how breakthrough creative can significantly impact campaign effectiveness.
2. Business Leaders and Brand Managers: Individuals responsible for driving brand growth and seeking innovative approaches to achieve sustained business impact.
3. Creative Directors and Designers: Professionals interested in learning from one of the world’s most successful independent ad agencies to elevate their creative strategies.

ABOUT OUR PRESENTER

Karen Pearce
Managing Director, Rethink

Karen Pearce is a fellow CMA member, a dirt under the fingernails kind of leader and GM of Rethink’s Vancouver office. Since she was young Karen knew she wanted to be in a creative world and today, she counts herself as one of the lucky ones to have been in this industry for over twenty years. Her career has equally spanned across Calgary and Vancouver, working both with local and national clients serving markets around the world. From TBWA to TAXI, McCann to Rethink, her entrepreneurial spirit served her well over her years, and clients and team members will tell you she has the same high standards for creating breakthrough work as she does for building a great culture.

Sponsored by our 2024 Corporate Partners:

FREE FOR CMA MEMBERS – REGISTER HERE