A Fireside Chat with Benevity
November 18 @ 4:00 pm - 6:30 pm MST$55.00 – $449.00
Throughout her career, Sona Khosla has chosen to accept risks and embrace the unknown and along the way has become a master at brand building under the most intense conditions. Already in a key marketing position at Benevity, when Sona took her next career step forward, she chose the lesser-known path of Chief Impact Officer over the traditional Chief Marketing Officer role. Sona did this to ensure that she ‘makes a dent’ on the company, their people and society.
So, what is it about Sona that moves her to forge new paths and make the bold decisions both personally and professionally?
Join the Calgary Marketing Association as Sona sits down with Marc Binkley to engage in a “Fireside Chat.” During this conversation, she will share insights about the choices she has made along her career path, what its like to work inside a Unicorn and how she has genuinely walked the walk of moulding and encouraging a Purpose Built Organization.
Themes that Sona will cover:
- Personal Brand and a Career Path
- The difference between Chief Marketing Officer and Chief Impact officer and how this influences her relationship with the Vice President of Marketing and other leadership roles and teams
- As a trailblazer, how Sona sees her role as shaping culture, helping companies authentically deliver purpose and profit, and acting as an “accomplice” in the pursuit of equity, diversity, inclusion and belonging
ABOUT THE SPEAKERS
At the helm of Benevity Impact Labs, an incubator and resource hub, Sona and her team bring cutting-edge data, research, insights and best practices to help organizations and individuals maximize their impact and authentically live their purpose. Prior to Benevity, Sona spent 15 years marketing disruptive tech-based companies including the world’s second largest independent online payments business and Getty Images where she led a campaign that ranked #2 on Adweek’s Top Stories of the year. Now the host of Benevity’s podcast, Speaking of Purpose, Sona makes guest appearances on shows discussing topics such as building purpose-driven brands, authentic employee and customer engagement, corporate giving trends and diversity, equity, inclusion and belonging.
Marc He has over 25 years experience in sales and marketing in retail, pharma, broadcast media, utilities, B2B tech and homebuilding. As a keynote speaker and contributor to numerous publications, Marc is recognized as a thought leader and hosts some of the world’s brightest marketing minds on the Anstice a Cast podcast.