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“Learn from the mistakes of others. You can’t live long enough to make them all yourself.”

– Eleanor Roosevelt

Ever wondered what not to do in B2B marketing? Join us for a hilarious yet insightful deep dive into some exceptional marketing blunders. From epic fails to costly mistakes, our panel of seasoned marketers will share their real-world experiences. Learn from their missteps and discover how to avoid common pitfalls that can sink your B2B campaigns.

Whether you’re struggling with content strategy, B2B vs. B2C nuances, or attribution challenges, this webinar is packed with actionable advice to help you succeed. Get ready for a fun and informative session that will leave you laughing and learning!

Why Attend?

• Learn from the Experts: Hear firsthand from experienced B2B marketers who have made mistakes and learned valuable lessons.
• Avoid Costly Errors: Discover common pitfalls that can derail your B2B marketing efforts and learn how to prevent them.
• Gain Actionable Insights: Receive practical advice and strategies that you can immediately apply to your own marketing campaigns.

Who Should Attend?

This webinar is ideal for

1. B2B marketers: Whether you’re a seasoned professional or just starting out, this webinar offers valuable insights to improve your marketing strategies.
2. Business owners: If you’re involved in B2B sales, this webinar will help you understand the marketing challenges and opportunities in your industry.
3. Marketing teams: This webinar is a great opportunity for marketing teams to learn from the mistakes of others and collaborate on strategies to avoid common pitfalls.
4. Anyone interested in B2B marketing: If you’re curious about the world of B2B marketing and want to learn from the best (and worst) practices, this webinar is for you.

ABOUT OUR MODERATOR

Christine Gilles
Chief Product & Marketing Officer @ Blackline Safety

A safety superhero with a flair for fun, Christine is making a massive impact at Blackline Safety. As the Chief Product and Marketing Officer at Blackline Safety, she oversees the development and launch of cutting-edge solutions that protect lives and enhance productivity in the workplace. With a knack for turning tech into a lifesaver, Christine is on a mission to make workplaces safer and happier. Christine has held leadership roles at prominent companies like Mitacs, Benevity and SMART Technologies but beyond her accomplishments, she is dedicated to making a positive impact on the world.

ABOUT OUR PANELISTS

Matt Cox
Partner @ Konstruct Digital

Matt is a Partner at Konstruct, a growth marketing agency that drives high-impact results for B2B brands across North America through SEO, paid ads, and content marketing. He’s a passionate and data-driven marketer with an insatiable curiosity for B2B business models across all industries. Matt began his career as CTO of a SASS startup before founding Konstruct.

Anju Visen-Singh
Vice President Product & Marketing @ Acuity Insights

Results-driven, award-winning passionate marketing leader with broad experience in B2B and B2C marketing, and building and managing exceptional teams. Acuity Insights is the leading provider of admissions assessment, program management, and analytics solutions for higher education. Acuity has been featured on Deloitte’s Technology Fast 500 list (2021 & 2022) and recognized as one of Canada’s top-growing companies by The Globe and Mail Report on Business for five consecutive years (2019-2023).

Morgan Melnyk
Director Marketing Performance, Data & Insights @ MNP

Morgan believes that a wholistic marketing strategy based on research, analysis, optimization and, ultimately, results is fundamental to achieving (and exceeding) business objectives. In his role at MNP, Morgan drives strategic alignment around Data Management, Lead Generation, Account Management and Performance Reporting.

These events are possible because of our incredible Corporate Partners:

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