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SOLD OUT – Transforming ATB from a Bank to a Brand We Love

September 21, 2016 @ 11:30 am - 1:00 pm

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$30 - $79

*** SORRY THIS EVENT IS SOLD OUT *** 

BWL_atb

Image Courtesy Everbrave Branding Group

What happens when you passionately understand and believe in what you stand for, when everything you do is in harmony with your strategy and when you put the customer at the centre of all?

….and what happens when you don’t?

Join us as Carol Shmygol, VP of Marketing and Brand at ATB Financial shares ATB”s successful journey to becoming an Alberta brand success story.

About Carol Shmygol

Caorl ShmygolAfter having spent 26 years working with Cossette Communications on iconic brands such as Saturn, Saab, “Never Stop. Milk.”,  PEI Tourism, Bell Canada, Lotto 6/49 and Scotiabank, Carol  Shmygol decided it was time to positively influence a great brand from the inside out.  Seeing most banks perceived as greedy, risk averse and lacking customer centricity, Carol made the leap to join ATB in 2013 to help them see the power of  their brand by putting the customer needs at the center of EVERYTHING.

 

Sponsored by:

bloggath-compressor

Tickets

Details

Date:
September 21, 2016
Time:
11:30 am - 1:00 pm
Cost:
$30 - $79
Event Category:

Venue

National on 8th
360 225 8TH AVE
Calgary, Alberta T2P 2W2 Canada
Phone:
403-237-5556
Website:
http://ntnl.ca/national-on-8th/home-ntnl8

Organizer

Calgary Marketing Association
Phone:
(403) 910-0515
Email:
info@calgarycma.com
Website:
https://calgarycma.com

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