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AI & Chat GPT: Transforming Marketing Strategies
October 12 @ 4:30 pm - 7:00 pm MDT$45.00 – $399.00
Join us for this dynamic panel discussion that will delve into the exciting realm of Artificial Intelligence (AI) and its impact on the marketing landscape, with a special focus on ChatGPT. As AI continues to revolutionize industries, marketers are presented with unprecedented opportunities to engage, understand, and captivate their audiences.
Our esteemed panelists, comprised of AI and marketing experts, and ChatGPT innovators, will explore the ways in which AI-driven technologies like ChatGPT are reshaping customer interactions, content creation, and brand communication.
Through insightful discussions and real-world examples, this event will shed light on the potential of AI-powered solutions in deciphering consumer preferences, automating routine tasks, and fostering authentic connections. Join us to explore the fusion of creativity and technology, and unlock new possibilities for your marketing strategies.
André Buarque, Chief Marketing Officer Launchcode
André is an adventurer in Marketing, Sales, and Communications, navigating this field for over two decades. Born in Brazil and now a proud Canadian, his journey has seen pitstops at Groupon and Booking.com, with current adventures as CMO at Launchcode, Marketing Advisor at Patronscan, Citycatt, and Co-founder at Keepo. André carries a postgraduate degree in Marketing Strategy from Cornell and a deep understanding of AI and digital tools to empower businesses..
Corey Hogan, Associate VP Communications U of C
Prior to his position at the U of C, Corey served as head of government communications under Alberta Premiers Rachel Notley and Jason Kenney. Past leadership roles have included National Director of Engagement Strategies for global consulting firm Hill+Knowlton and Chief Strategy Officer for communications technology firm Northweather. He is also an award-winning pundit and regular CBC panelist.
Hogan has encouraged a rigorous, data-driven approach to communications and management, and the application of psychology, data science and technology to communications challenges.
Dan Semmons, Senior VP of Data and AI for ATB
As Sr. Vice President and Head of Data & AI at ATB financial, Dan leads a diverse team of Data & AI experts who deliver world-class services to ATB’s clients. Starting his career as a Software Developer, Dan has over 20 years of experience in technology. Dan believes in creating a positive impact by helping others reach their potential. This is seen through his contributions as Board Chair for Mindfuel, a not for profit company aimed at making STEM education accessible to underrepresented youth.
Scott King, Digital Strategist
Scott has 20 years of experience bringing emerging technology to digital marketing. He specializes in brands with grudge purchase products – products you have to buy, but don’t necessarily want to buy – like household cleaners (Clorox, Pine-Sol, Liquid Plumr) or banking & insurance (Brokerlink, Citi, USAA).
Sean Stanleigh, Head of Globe Content Studio, Globe & Mail
Sean and his team blend audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include international, national and local news, small business, and entertainment. He regularly appears at events as a host, speaker and moderator
4:30pm – 5:15pm – Registration and Networking
5:15pm – 6:30pm – Opening Remarks and Panel Discussion
6:30pm – 6:45pm – Q&A
6:45pm – Closing Remarks