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Advertising Isn’t Dead (It’s just woefully overfunded)

January 18 @ 11:30 am - 1:00 pm

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$30 - $200

Too many businesses are addicted to mass media advertising campaigns and excessive mark downs in an attempt to win over customers. Let Chris Kneeland of Cult Collective LP shine a light on the problems with that approach, and present viable alternatives.

Walk away from this presentation with an understanding of how:

  • Brands should begin to immediately (and perhaps radically) redeploy resources away from awareness-based marketing and start investing in initiatives that actually matter.
  • The most enviable brands in the world foster enormous amounts of customer engagement by focusing on advocacy, not acquisition.
  • Marketer’s Day to Day job descriptions needs to change, and the CMO needs to claim his/her rightful position of power within the C-suite.

About Chris Kneeland

Kneeland

Chris Kneeland is Cult Collective’s CEO and Head Strategist. His overriding professional passion involves helping brands reimagine new ways of engaging consumers. In particular, he’s committed to helping clients embrace six marketing principles he’s discovered while working with and studying the most iconic, “cult-like” brands on the planet.

Chris has held marketing positions at John Deere and The Home Depot. He was also Head of Retail Marketing at RAPP in Dallas TX. He has consulted extensively for brands like Harley Davidson, Canadian Tire, Zappos, Best Buy, SuperValu Grocery Stores, and Michael’s Arts & Crafts. Throughout his career he has lobbied for customer advocacy over awareness, and brand engagement over entertainment.

Chris’ expertise at multi-channel marketing solutions, particularly in regards to customer relationship management, employee engagement, inbound marketing and loyalty marketing, helps clients not only get customers to buy, but to buy in. As he is fond of saying, “Any business can get customers. Great brands have cult followers.”

Chris is a frequent speaker at SouthbySouthwest, CDX, Global Shop, and The Gathering (which he co-founded with his business partner, Ryan Gill). He holds a Masters of Marketing Communications from Northwestern University and a BA from Brigham Young University.

 

Details

Date:
January 18
Time:
11:30 am - 1:00 pm
Cost:
$30 - $200
Event Category:

Venue

National on 8th
360 225 8TH AVE
Calgary, Alberta T2P 2W2 Canada
Phone:
403-237-5556
Website:
http://ntnl.ca/national-on-8th/home-ntnl8

Organizer

Calgary Marketing Association
Phone:
(403) 910-0515
Email:
info@calgarycma.com
Website:
https://calgarycma.com

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