A heat wave is coming this holiday season, it’s Canada’s most heartfelt holiday Ads for 2018! Christmas is almost here, and with it, it brings a bevy of marketing campaigns that warm even the snowiest of hearts. Here we take a look at two of the most heart-warming holiday ads for 2018, made by a few of Canada’s leading brands.
This ad is from the team at Westjet is sure to make even the most serious Grinch smile. The campaign focuses on a surprise and delight activation. The story starts by asking a group of children from the Boys and Girls Club to think big about the best way to spread cheer this Christmas. Westjet then brought all of their ideas to life, putting a smile on their guests face throughout Canada.
The Westjet ad is a perfect example of utilizing joyous customer experiences to bring your brand to life and drive further engagement.
The next ad to warm the cockles of our hearts is from Walmart Canada. The ad perfectly captures the magic of Christmas with this sweet story. The spot follows the emotional days of a teddy bear who delivers on the promise of ‘bringing holiday magic home.’ The ad is sure to add a few brown bears to the shopping list this Christmas
All the heart-warming holiday ads are reason to hold off on your Netflix binge in favour of good ol’ fashioned cable TV. If not for the holiday specials, certainly for the tear-jerking ads. For more Christmas inspirations, check back for our next blog that will highlight the best international ads for 2018.
About the Author
Jacqueline Hickman is a communications, marketing and brand management specialist with over 10 years experience and a serious passion for building and supporting businesses with a marketing first approach. She has expertise across the retail marketing, consumer goods, real estate, technology, and financial sectors and have experience working on both sides of the desk (agency and in-house) which gives a unique understanding of the challenges businesses face while being able to bring an outsider’s perspective of the situation. Jacqueline is currently an account manager for Sandbox Brand Marketing in Calgary, AB.