Managing Your Marketing Budget in an Era of Data Overload – Know What SHOULD be Measured
In the late 1800s, John Wanamaker place the first half page ad in a newspaper. Although revenues in his company doubled over the next few years, Wanamaker still ended up saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Jeff Nelson and Jake Blumes will show you how track your marketing campaigns. Continue reading →
Join us for our Fall kick off networking event at the delectable Rush Ocean Prime Restaurant. Enjoy delicous appies and a complementary drink and catch up with fellow Calgary marketers Continue reading →
The recent Social Media Super Panel was a bang-up success, attracting CMA’s biggest-ever luncheon crowd and rising to the top of Calgary marketing events. Audience feedback was tremendously positive, thanks to everyone who came for your support!
Christmas @ Cannes is the holiday event of the season, November 30 at Flames Central. It is Calgary’s ONLY showing of the Cannes Film Reel – a showcase of the world’s best advertising. Canadian creative did particularly well in 2010. As an example, here’s a tremendously powerful award-winner on fighting cancer.
DDB‘s Toronto team won Silver for “Fight,” its English-language effort for the Canadian Cancer Society. The spot is composed of a series of personal stories about cancer. Interspersed are survivors and family talking to the camera as if addressing the disease, saying they are strong enough to overcome its effects.
2010 was a good year at the Cannes Festival, with Canada taking home fourteen awards in total. Marketing Magazine covered it nicely. Four of those awards were for film. BBDO took home a Gold for Tropicana Orange Juice, DDB won Silver for The Canadian Cancer Society, while Bronze Lions went to PALM + HAVAS for VW Golf City and TBWA/Vancouver for The Vancouver International Film Festival.
The 2010 reel includes approximately two hours of the world’s best commercials. Combine top notch creative with Calgary’s best Christmas party at Flames Central and you have THE event of the season.
Here’s a quick sample of the quality creative you will see – the above noted gold-winning Tropicana spot from BBDO: