With a myriad of books, conferences and Google, it’s easy for marketers to stay on top of what’s new and effective in the world of digital marketing. The question is are you actually ready to make those edgy changes required to catapult your company success.
Join Chris Gokiert, president of Critical Mass, an award-winning agency consistently recognized worldwide as a leader in the digital marketing arena, as he shares their experiences with making bold changes and taking some of the world’s leading brands to new levels.
About Chris Gokiert
Chris Gokiert is the President of Critical Mass, a digital marketing agency that creates extraordinary experiences for some of the world’s most admired brands. Chris has been with Critical Mass for over 14 years and now manages the operations of the company across our network of eight offices. His strategic leadership and dedication to client service have been instrumental in the launch of major multi-channel initiatives for Nissan, Infiniti, Budweiser, Adidas and AT&T.
From transactional sites to brand building experiences, he brings a relentless focus on excellence and pushes our teams to over-deliver. He is responsible for overseeing the growth of the company and evolving our services to keep pace with the changing digital landscape.
During his tenure at Critical Mass, Chris considers the re-launch of Dell’s new website one of his most notable achievements, bringing in the world’s largest e-commerce site on time and on budget, to an audience of more than 80 countries in 20 languages.
Join us for our Fall kick off networking event at the delectable Rush Ocean Prime Restaurant. Enjoy delicous appies and a complementary drink and catch up with fellow Calgary marketers Continue reading →
The recent Social Media Super Panel was a bang-up success, attracting CMA’s biggest-ever luncheon crowd and rising to the top of Calgary marketing events. Audience feedback was tremendously positive, thanks to everyone who came for your support!
Christmas @ Cannes is the holiday event of the season, November 30 at Flames Central. It is Calgary’s ONLY showing of the Cannes Film Reel – a showcase of the world’s best advertising. Canadian creative did particularly well in 2010. As an example, here’s a tremendously powerful award-winner on fighting cancer.
DDB‘s Toronto team won Silver for “Fight,” its English-language effort for the Canadian Cancer Society. The spot is composed of a series of personal stories about cancer. Interspersed are survivors and family talking to the camera as if addressing the disease, saying they are strong enough to overcome its effects.
2010 was a good year at the Cannes Festival, with Canada taking home fourteen awards in total. Marketing Magazine covered it nicely. Four of those awards were for film. BBDO took home a Gold for Tropicana Orange Juice, DDB won Silver for The Canadian Cancer Society, while Bronze Lions went to PALM + HAVAS for VW Golf City and TBWA/Vancouver for The Vancouver International Film Festival.
The 2010 reel includes approximately two hours of the world’s best commercials. Combine top notch creative with Calgary’s best Christmas party at Flames Central and you have THE event of the season.
Here’s a quick sample of the quality creative you will see – the above noted gold-winning Tropicana spot from BBDO: