On September 24th at 5:30 pm, we will celebrate a new season of the CMA with a get together at Rodney’s Oyster House on 10th Ave.
If you haven’t been there yet you are in for a treat. And for some background info on Rodney, here’s a great article compliments of Travel Alberta… Read More…
Neil McOstrich from Cleansheet Communications will join us in October. Enjoy a quick and interesting article in Strategy Online
Found this on jimmitz.ca and thought it was highly appropriate – especially the the article entitled How Survey Research Can Aid in PR and Marketing Planning
Summer is a good time to catch up on your reading. Here are 11 articles on marketing which should keep you up to date on some very important developments in the world of marketing. Trying reading them while enjoying your favourite beverage. Read More…
An interesting read by Jeff Nelson:
One of the concepts that I have learned from Joanne O’Connell is the difference between a measure and a metric. Joanne O’Connell and I are developing a system for tracking and analyzing marketing campaigns. We also teach a course on marketing metrics at the University of Calgary.
I honestly thought that a measure and a metric were the same thing and I used the terms interchangeably. But I learned from Joanne that the difference is significant and important.
A “measure” is a number that is derived from taking a measurement. Your height, weight or temperature would all be measures. In the case of marketing, examples of measures would be the number of impressions, the number of visits to a website or the number of sales generated by campaign on Google’s AdWords search network.
In contrast, a “metric” is a calculation between two measures. Typically, the calculation is a form of division. The format of the calculated result can be a percentage, a ratio, a fraction, a decimal or a multiple.
The value of measures is that a marketing team can measure the results of their marketing activities. For example, between two time periods: the visits in February were 1,000 and 1,200 in March.
The beauty of a metric is that the marketing team can establish and compare performance. For example: The click through rate (CTR) increased from 1% in February to 3% in March and the result was a 20% increase in visits.
The website for the marketing metrics system that Joanne and I are developing isMx3 Metrics.
[image from http://en.wikipedia.org/wiki/Fraction_(mathematics)}
For those of you who didn’t get to see Mark Heard in action at the Palliser Hotel on Thursday June 25th… we are tracking him down for a follow-up interview and a copy of his presentation.
lining up for autographs…
For those of you who did attend – Thanks for coming out, and we look forward to seeing you next September when we start up a whole new series…