The Calgary Marketing Association will be the pre-eminent marketing association in Calgary be representing all emerging marketing techniques with a focus towards information-driven marketing disciplines. This will include content and digital marketing, direct response marketing, experiential marketing, direct response marketing, interactive marketing, the integration and convergence of marketing disciplines and the exploitation of new technologies.
The Calgary Marketing Association will accomplish this by:
- Showcasing emerging best practices in marketing;
- Being a leading source of expertise regarding public issues surrounding marketing
- Creating a community that fosters knowledge and sets the tone for marketing expertise in Calgary;
- Facilitating marketing-related business opportunities and events.