How to Win and Not Lose
the Name Game

The Fairmont Palliser Hotel
133 9th Ave SW
Calgary, AB

WED April 22, 2015
11:30 AM – 1:00 PM


Register Today

Calgary Marketing News

Good-bye Target, Happy 40th Swimco

While maybe a giant like Target can’t make it work here, Calgary’s own Swimco is celebrating its 40th year in business and looking eastward for possible expansion.  The swimwear company, which began as a home-based, mail-order business, attributes it’s success to “connecting their passion for their … Continue reading

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March of Dimes Canada will be hosting a fundraising event called OpportuniTeas with Kate Linder & Friends, a High Tea with Kate Linder, Christian LeBlanc, Scott Elrod and Mishael Morgan from the top-rated North American soap opera, The Young and the … Continue reading

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CMA Membership

Become a member of the Calgary Marketing Association. We run some of the top marketing events in Calgary. If you want to network with peers and learn from some of the best, join today (read more)

Welcome Our Newest 2015 Members

Calgary Zoo
Entero Corporation
Marketing Directions
Dilarwri Group of Companies
MB3 Brand Building
Crop Production Services
New Branch Media Inc
Clark Enterprises Inc.
Passerelle Marketing

Upcoming Events

Click here for a full listing of events

How to Win & Not Lose the Name Game

Names play a big role in your Brand’s success, or lack of it. As your highest profile and most repeated marketing messages, company and product names exert a subtle but powerful influence in every customer encounter.

With so much riding on your name choices, what does it take to win the name game?

Price: C$30.00 — C$79.00

Date: April 22, 2015

Available Spaces: 49

Judging Good Creative

How Marketers and their Agencies can work together to judge the best ideas

This presentation will focus on understanding what constitutes good creative. It will ask (and maybe even answer),

  1. “How do I know I’ve got a good idea?”
  2. “How do I avoid ruining a great idea one change at a time?”
  3. “Where do I fit in as a client, to help make this the Best. Idea. Ever.?”

Price: C$30.00 — C$79.00

Date: May 20, 2015

Available Spaces: 49

Marketing to Publishing: Implementing a Digital Content Strategy

It’s become a content driven world. Democratized publishing is soaring thanks to an ever-evolving social, mobile technological revolution. Brand marketing is very quickly becoming brand publishing.

As marketers, how do we become publishers?

How do we strategically target content to specific stages of our customers’ journeys?

How do we restructure our organizations to deliver on digital content strategy and produce content development plans?

How do we measure if the branded content we create works or not?

Price: C$30.00 — C$79.00

Date: June 25, 2015

Available Spaces: 50