Stop Wasting Your
Marketing Budget

The Fairmont Palliser Hotel
133 Р9th Avenue SW (view map)
Calgary, Alberta

WED November 19, 2014


On July 1st, Canada Anti Spam Legislation (CASL) came into effect. This will have a direct impact on email marketers. CMA will be watching how this rolls out over the next few months and keep you posted on any significant changes.

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Stop Wasting Your Marketing Budget

Managing Your Marketing Budget in an Era of Data Overload - Know What SHOULD be Measured

In the late 1800s, John Wanamaker placed the first half page ad in a newspaper. Although revenues in his company doubled over the next few years, Wanamaker still ended up saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Jeff Nelson and Jake Blumes will show you how track your marketing campaigns.

Price: C$50.00

Date: November 19, 2014

Available Spaces: 96